Of Delaware County
Logo Branding & Safety Card
While applying for design positions on LinkedIn, I came across Catchafires’ many volunteer opportunities and decided to apply because I wanted to use my talents to improve the lives of domestic abuse survivors and improve my portfolio while gaining experience through making connections with clientele.
Catchafire is a community of individuals seeking to support and strengthen the social good sector. Catchafire does this by matching professionals who want to donate their time and talent with nonprofits who need those skills. Their mission is to drive positive world change through giving time and talent, catalyzing a ripple effect of good. Similarly, the Domestic Abuse Project works to drive positive world change by working to prevent domestic violence and empower victims to move towards self-sufficiency.
DAP is in need of assistance in re-designing their logo. The logo needs to represent our values of empowerment, courage, integrity, and a commitment to safety. The logo needs to represent and appeal to the community that we serve: Women who are seeking to improve their own safety.
This project is important to DAP because an updated version of our logo will be better understood if a better hierarchy of information is implemented. Our logo is a representation of our professional identity, so it is important that the content is communicated efficiently.
The original logo design is problematic because it doesn’t have a clear identity. Unless I read its content, I don’t know what industry sector it belongs in or who the the company represents. Because there is an abundance of information, especially on the bottom half, it becomes difficult to read in smaller formats such as on a website. Additionally, DAP is the current focal point. However, victims of domestic abuse may be unaware of its meaning and dismiss its content altogether.
DAP is in need of assistance in re-designing a wallet sized safety card. This is a double sided card that is folded twice to the size of a credit card. We distribute them to the community, and it has information about domestic violence, our agency’s information, and safety planning. Community outreach and education prevention about domestic violence is a huge part of what our agency does. These safety cards can be placed in restrooms to allow individuals to discreetly store the card in a purse or pocket.
This project is important to DAP because an updated version of our safety card will be better understood if important information such as resources and emergency information really stood out. These cards are our agency’s most requested material, so it is important that the content is communicated efficiently.
An abundance of information & an absence of space
The top four cards are previous attempts or versions of the DAP safety card. The bottom two cards are current safety cards from other organizations that provide similar services. A significant portion of this project was deciding which information, was the most vital, and clarifying this information so that the card clearly communicates its purpose.
“Elizabeth was excellent to work with! I highly recommend using Elizabeth, she is very thoughtful and very responsive to questions and suggestions. Overall this was a very positive experience and the final product was great”.
-Cecilia form the Domestic Abuse Project