EQUATE DENTAL FLOSS
PACKAGING DESIGN RE-BRANDING
As a group, we picked a product’s packaging to re-brand, ideated initial design concepts, and agreed on a final design solution. We agreed that the color needed to be changed to accommodate the “fresh” appeal of dental products. We simplified the design graphics by removing unnecessary color splotches and flossing written directions. We also moved the plastic thermoform container from the front of the packaging to the back to reduce three dimensional clutter.
My individual contribution included using SolidWorks to create a floss mold. I also set up the 3D print and prepared the completed print for thermoforming. I assisted in vacuum forming the final plastic mold and contributed to the final packaging assembly.