CONSUMER BEHAVIOR ANALYSIS
OPTIMIZATION STRATEGIES for SUCCESSFUL PRODUCT LAUNCHES
A project for the Wilkinson Baking Company to analyze their opportunities for improvement on user interactions with their bread baking machine, known as the BreadBot.
The Wilkinson Baking Co. approached our team with a request to gauge the success of customer interactions with their BreadBot machine, as they approach a launch of their machine in stores across the nation.
Deliverables included a presentation to Wilkinson executives and a large format (3×4 Ft.) poster. As a team, we conducted studies on the consumer base, completed both on-site consumer observation and analysis. We collected the found data and insight emerged from the project’s findings. We also designed the final presentation and poster together as a team.